Class Action Lawsuit Against Huda Beauty For Hiding that Neon Obsession Makeup Are Not Approved For Use Around Eyes

Smart Packaging, Class Action Lawsuit Alleges

Although the marketing representations of Neon Obsessions palettes of Huda Beauty establish them as beauty products for the eyes, their packaging tells a different story.

The packaging of Neon Obsessions products resembles a lot to the other products from ‘Obsessions’ eyeshadow range of Huda Beauty.

However, the word ‘eyeshadow’ is reportedly omitted by the Neon’s range and replaced with ‘palettes.’

The suit further relays that the product smartly hides the approval related information by disclosing it in a fine print disclaimer present on the hidden inner page of the back label of the product, where the company mentions that the product should not be used on the eye area.

Further, the complaint mentions that this disclosure and the related language don’t appear anywhere on the website of Huda Beauty or the company’s advertising material.

There is no mention of the disclaimer on the social media and websites of Sephora and other partner retailers as well.

The suit goes on to mention that consumers can only view the hidden disclaimer only when they have purchased the Neon products and unwrapped the packaging.

Color Additives Not Fit For Eye Area

Apart from the contradictory presentation of the Huda Beauty product, it is important to mention here that the makeup products under the Neon Obsessions range make use of color additives that are not approved to be used near the eye area by the Food and Drug Administration (FDA) of USA.

It is clear that Huda Beauty was aware that the color additives present in its products are not approved for use in the eye area.

It has still tried to conceal the important information from consumers in an attempt to keep selling its products as eyeshadows while playing around with federal and California law.

What Is The Aim Of The Lawsuit?

Reportedly, the company violates California’s Business and Professions Code.

It also disrespects the Consumers Legal Remedies Act.

Therefore, the lawsuit represents in the US who purchased the Neon Obsessions products from Huda Beauty until the class is certified.

Additionally, it also proposes a sub-class for California residents who have purchased the Neon products.

Can I Join The Lawsuit?

As it goes, there is not much left to do to join a class action when a case is first filed.

However, as the lawsuit moves forward and gets settled, anyone affected (the buyers of the concerned range of products from Huda Beauty) will get an opportunity to claim whatever compensation the court decides.

Contact A Personal Injury Lawyer Near You

More often than not, a personal injury could be a result of third-parties.

It is important to know about your code of conduct in such cases to seek a justifiable amount of compensation.

That’s when a personal injury lawyer helps you out.

If you are in a similar situation and want to file a class-action lawsuit against any entity, contact Keith Law Group to get immediate help and assistance.

We have the required skills, expertise, and access to resources to help you out.

Contact us today to book your appointment and to seek recommendations on your class action lawsuit.